Service Operating Strategy Essay Example | Topics and Well Written Essays - 2000 words

Service Operating Strategy - Essay Example Needless to say, a business’s operations are important, as they comprise daily activities; these activities contribute to the success or failure of a business organization. Therefore, a business’s operations and strategy determine its ability to achieve success and survival in a competitive market (Anon, 2007, p.21). Boyer, Hallowell & Roth (2002, p.176) emphasize that, in a business, customer loyalty and retention can improve profitability for the business; as a result, an effective operating strategy is vital in a business. Needless to say, a service operation strategy should be well managed for it to succeed in improving customers’ satisfaction, and as a result, achieving competitive advantage. In addition, a service operating strategy must align with the targeted market requirements (Boyer, Hallowell & Roth, 2002, p.176). This research involves a case study of a reputable Italian restaurant, whose decision to launch new outlets yields to a concern on poor cus tomer experience in the new outlets, which may tarnish the restaurant’s image. As a result, the creation of a service operating strategy for the new outlets is required, which is the main aim of this paper. Italian Restaurant Outlets; Service Operating Strategy This Italian restaurant (Bel Cibo’) has a 25 full service outlets; its decision to look for expansion opportunities has led management to consider new mini-outlets with limited menus and low cost. However, the main concern lies in the poor customer service experience that may occur, and as a result, tarnishing the restaurant’s successful brand. Therefore, the need for a service operating strategy has emerged; when service level and costs are well balanced, they can lead to sustainable competitive advantage. Hawkes, Bailey & Reid (2011) add that, it is important to match service requirements with the needs of customers; for instance, some customers may prefer self-service, for example when using the banks ATMs or in a grocery shop when selecting their preferred greens. However, in a restaurant, a customer expects to be served, â€Å"matching the customer’s expectation with the service delivery method will increase the customer’s satisfaction and the revenue as well† (Hawkes, Bailey & Reid, 2011). In addition, there is need for continuous monitoring of the service processes, which foster service improvement. For instance, in the Bel Cibo’ restaurant outlets, management can ensure that the monitory role is delegated to a qualified personnel, capable of identifying errors and suggesting improvement strategies. Employees of Bel Cibo are the main determinants of the quality of customer services, and as a result, leading to high or low productivity. It is therefore necessary for management to consider the employee’s labor hours and avoid employee burnout, which will result to poor customer services. At the same time, full-time and part-time workers are ne cessary as well as the shifts strategy, which allows workers to break after some hours of working. Moreover, it is essential to ensure that employees are well motivated; this can be in form of training, promotion, reward and ensuring good working conditions among other activities. Hawkes, Bailey & Reid (2011) emphasize on the use of rewards in improving quality customer service. When employee motivation is achieved, employees will be in a position to improve the

Describe a picture Essay Example | Topics and Well Written Essays - 500 words

Describe a picture - Essay Example Another technique employed in creating space is the application of size variance. This is ideally seen in the attributes seen in the sky. The size of the figures decrease as they recede further into the background. This gives the prominent airplane scene a dominant position in the picture as it is relatively bigger in comparison to the figures surrounding it. The use of size in creating space allows the picture develop a sense of atmospheric perspective particularly in an image that lacks much variables in colouring shades. The spaces in the figure overlap systematically creating a sense of unity in the picture. The foreground buildings are seen to overlap with the middle ground grass. They hide the grass surface immediately behind them. This creates the illusion that the buildings are prominently featured in the foreground. The middle ground overlaps with the background. Human figures placed in the middle ground are seen to overlap with the background horizon. Despite a minimal use of size variance and overlapping objects, there is still an element of depth, space and perspective created in the diagram. The picture shows aspects of realism in a highly fantastical composition. The varying application of perspective and proportions applied in the image challenges realism. However, the imagery created is borrowed from real objects created an intertwined relationship between realism and imagery. Aspects of realism in the plane involve the use of realistic figures in the composition. These aspects are recognizable at face value. In analysing the picture, an individual immediately notices human figures, buildings, a landscape and even a plane. These objects are highly realistic. However, the artist’s creation of the objects is highly fantastical. The human figures are executed in a 2 dimensional style. The lack of tonal variation on the figures give then a whimsical look common in cartoon figures. Moreover, the lack of ideal